It’s not hard to notice that with the progress of social media, we’ve started using them in completely different ways, in comparison to the early beginnings. I would say at first, all platforms were for regular people. But nowadays every brand has an YT channel, an account on every social media and I don’t know in my opinion it’s unnecessary. I had so many eye roll moments when I scroll through Twitter and a Polish Netflix account tries so hard to be relatable.
I guess brands started to act like people and people started acting like brands. Influencers with brand deals which come with money are sometimes losing the humane part of their content. So, in that way companies are basing their content on relatability- cause some people like that. I mean I don’t care about what Netflix thinks about Pikachu, I want to know what movies are added next month.
Examples:
OMG, what does 'relatable' mean if I don't understand what they are on about?
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